The fire of lust's pleasures must be fought with the fire of God's pleasures. If we try to fight the fire of lust with prohibitions and threats alone — even the terrible warnings of Jesus — we will fail. We must fight it with a massive promise of superior happiness. We must swallow up the little flicker of lust's pleasure in the conflagration of holy satisfaction… Our aim is not only to avoid something erotic but also to gain something excellent.
— John Piper
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